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Why Search Engines Ban Sites

Part 2: What Search Engines Look for in Your Content

1. Organic, Valuable Content

Search engines want to rank sites that provide valuable content to users. This means your content should be original, well-written, and informative.

Avoid copying or rephrasing content from other sources. Instead, focus on creating unique content that provides value to your readers.

2. Relevant Keywords

Search engines use keywords to understand the topic of your content.

Make sure to include relevant keywords throughout your content, but avoid keyword stuffing. Keyword stuffing is when you use too many keywords in your content in an attempt to rank higher in search results.

3. Proper Structure and Formatting

The structure and formatting of your content is also important.

Use headings and subheadings to break up your content and make it easier to read. Use bullet points and lists to make your content more scannable.

4. Speed and Responsiveness

Search engines prefer sites that load quickly and are responsive on all devices.

Make sure your site is optimized for speed and that it works well on all devices, including mobile phones and tablets.


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